Project 09 / 09 Personal

Design Studies

Self-directed work made to try things out

Opening piece

Front

Postcard front: a photograph of a waterfall and railway bridge in a green gorge with “Letchworth State Park” and “New York” in a condensed face

Letchworth State Park — postcard

A two-sided postcard: a photographic front with a condensed park wordmark, and a reverse that treats the address rules and stamp box as part of the layout rather than an afterthought.

Front

Postcard front: a photograph of a waterfall and railway bridge in a green gorge with “Letchworth State Park” and “New York” in a condensed face

Back

Postcard back: “From the Grand Canyon of the East” set vertically, address rules, a stamp box and a small Letchworth State Park wordmark

Album cover & film poster redesigns

Two redesign exercises — the Lovers Rock cover in saturated magenta, violet and blue, and a painterly Coraline poster with a hand-drawn title.

Lovers Rock

Album cover redesign: two faces close together rendered in saturated magenta, violet and blue, with LOVERS ROCK in a slanted display face

Coraline

Film poster redesign for Coraline: a black cat before a swirling deep-blue tunnel, with the title in hand-drawn script

Colorblock portraits

Flat-colour illustrations drawn from photographs — two portraits and three dogs — with black outlines and no facial detail.

Logo redesigns

Self-directed redesigns of existing brand marks: Sephora with an eye in the O, and three directions for Elevance Health — a heartbeat line, a leaf form and a roundel.

Sephora

Sephora logo redesign: SEPHORA in spaced capitals with a drawn eye as the O and the line “Defining eyes, redefining beauty”

Elevance Health — heartbeat

Elevance Health logo concept: ELEVANCE in bold navy capitals crossed by a light-blue heartbeat line, with HEALTH beneath

Elevance Health — leaf

Elevance Health logo concept: a navy leaf-and-petal form above “Elevance” in a serif face

Elevance Health — roundel

Elevance Health logo concept: a blue roundel with ELEVANCE HEALTH around a navy heart holding a white cross