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Project 01 / 09 Academic

Sunbound

Packaging & Brand System

Opening piece

Chase the Sun poster

Sunbound poster: hand-lettered CHASE THE SUN WITH beside a hand holding a bottle with the Mango Sunshine label, palms and the Sunbound lemonade wordmark
Role
Concept, wordmark, illustration, hand-lettering, label layout, poster and point-of-sale pieces
Disciplines
Brand identity, packaging, illustration, point of sale
Deliverables
Wordmark · three flavour labels with back panels · Chase the Sun poster · window and floor displays · counter display and dieline

The brief

Create a product concept, logo, brand identity, product line and marketplace display options. Gabriella created a lemonade brand called Sunbound, with three drink labels by flavour and a set of in-store displays.

The concept

The system holds one illustrated label structure across three flavour variants — Coconut Coast, Pineapple Breeze and Mango Sunshine — changing the fruit illustration while the wordmark, the “chase the sun” script and the back-panel layout stay fixed. The poster, floor decal and counter display reuse the same hand-drawn vocabulary at larger scale.

The visual system

The wordmark is hand-drawn in rounded capitals with an orange-slice O, over the script line “chase the sun”. Every label keeps the same architecture — wordmark, script, an arched fruit illustration, a hand-lettered flavour name, “(shake well)” and the size — and changes only the fruit. The back panels carry nutrition facts, a two-line brand story and a Joke of the Day, so the pack has a voice as well as the legal copy.

A pale-blue field, warm yellow, teal and hand-drawn palms carry from the labels to the Chase the Sun poster, the S-shaped floor decal and the counter display.

Labels

Three flavour fronts on one structure, and the back panels that give each bottle a joke.

Coconut Coast

Sunbound lemonade label, Coconut Coast: hand-lettered SUNBOUND wordmark and “chase the sun” over an illustrated orange slice and coconut on a pale-blue field

Pineapple Breeze

Sunbound lemonade label, Pineapple Breeze: the wordmark over an illustrated pineapple ring, orange slice and red hibiscus flowers

Mango Sunshine

Sunbound lemonade label, Mango Sunshine: the wordmark over an illustrated orange slice and mango chunks with small flowers

Back panel

Sunbound back panel: nutrition facts, ingredients, a short brand story and the Joke of the Day about a coconut, with a palm illustration
“What do you call a coconut that tells jokes?”

Back panel

Sunbound back panel with the Joke of the Day about a pineapple
“What do you call a pineapple that tells jokes?”

Back panel

Sunbound back panel with the Joke of the Day about a heatwave
“What do you call a heatwave with flavor?”

In store

Window display

Mockup of the Chase the Sun poster on the glass door of a refrigerated drinks case in a shop
The poster placed in a refrigerated drinks case.

Floor decal

Mockup of a teal S-shaped Sunbound floor decal with suns and “chase the sun” running down a grocery aisle
The S-shaped decal running down a grocery aisle.

Floor decal & counter display

Floor decal artwork

Sunbound floor decal artwork: a teal S-shaped path with orange suns, the wordmark and “chase the sun!”

Counter display

Render of a Sunbound counter display box in yellow and wood texture with palms and an oval wordmark header

Dieline with artwork

Flat dieline of the Sunbound counter display with the artwork applied and cut and fold lines marked

Dieline

Blank dieline of the Sunbound counter display with cut and fold lines in magenta