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Project 05 / 09 Academic

Personal Brand

Identity & Stationery System

Opening piece

Stacked lockup

Gabriella Mosby stacked logo: the G monogram above the name in a serif face
Role
Monogram, wordmark, pattern and stationery layouts
Disciplines
Identity, monogram, pattern, stationery
Deliverables
Monogram and logo lockups · letterhead · envelope · business card · thank-you card · sticker set

The brief

A personal identity system: a G monogram, a serif wordmark and a tile-style border pattern in cream, olive and terracotta, carried across letterhead, envelope, business card, thank-you card and two stickers.

The concept

The monogram’s G sweeps into a wave-like form and sits on a baseline rule, beside a classic serif wordmark. A repeating tile motif — quarter-circles, leaves and dots — runs as a border on every printed piece, so the set reads as one system whether the monogram is large, as on the stickers, or small, as on the envelope corner.

Logo

Monogram

The G monogram on its own: a brushed G that curls into a wave, on a baseline rule

Horizontal lockup

Gabriella Mosby horizontal logo: the G monogram beside the name in a serif face

Letterhead & envelope

Letterhead

Letterhead: the stacked logo centred on a cream sheet with a tile-pattern band at the top and bottom

Letterhead in use

Letterhead on white with the monogram and contact block at the top, a placeholder letter and a handwritten signature, and the tile pattern along the foot
Set with placeholder text and a signature.

Envelope — front

Cream envelope front with the monogram and a placeholder return address at the top left, a placeholder recipient in the centre and the tile pattern along the bottom
Addressed with placeholder details.

Envelope — back

Cream envelope back with the flap and the tile pattern along the bottom edge

Business card & thank-you card

Business card — front

Business card front: the monogram, “Gabriella Mosby, Visual Designer” and placeholder email and phone lines between two tile-pattern bands
Placeholder contact details.

Business card — back

Business card back: the stacked logo between two tile-pattern bands

Thank-you card — front

Thank-you card front: “Thank you for supporting me!” with the monogram, between two tile-pattern bands

Thank-you card — inside

Thank-you card inside: the monogram over a placeholder handwritten message, a small contact block and the tile pattern along the foot

Stickers

Arch sticker

Arch-shaped sticker: the monogram inside a tile-pattern arch with GABRIELLA in lettered tiles along the base

Round sticker

Round sticker: the monogram in a cream circle of leaves and petals, ringed by lettered tiles reading GABRIELLA and MOSBY