Project 04 / 09 Academic Concept

Selah Studios

Brand Identity & Merchandise

Logo

Role: Concept, naming, logo, stationery, sticker set, merchandise mockups, decals and social posts
Disciplines: Identity, typography, apparel, social
Deliverables: Logo · business card and thank-you card · sticker set · apparel and tote mockups · social posts and a story post · decals

The brief

Create anything that experiments with conceptual design. Gabriella invented a faith-based design studio and produced its brand identity, stationery, merchandise and a set of introduction social media posts.

The concept

A hand-drawn sun-and-spiral mark sits above a serif wordmark with the line “Crafted With Purpose”. Green vertical stripes and an arched frame recur from the business card through the thank-you card and the social frames, so the merchandise and the identity read as one system.

Stationery

Selah Studios business card front: a cream panel with green striped edges, the sun mark and the studio description

Business card — back

Thank-you card — front

Selah Studios thank-you card inside: “Just a quick note,” with the sun mark and “Love, Selah Studios”

Stickers

Selah Studios type sticker setting Matthew 7:8 — “For everyone who asks, receives…” — in mixed serif weights

Selah Studios sticker: an illustrated signpost whose arrows read “where you call me, I will follow — John 12:26”

Merchandise

Black washed t-shirt mockup printed with “you are crafted with purpose” in cut-out letters among stars and hearts

Blue hoodie mockup, back view, printed with “BE THE LOVE” repeated in a stack

A person in a striped top carrying a cream tote bag printed with the arch-and-stars decal by the water

A hand holding up the Selah Studios sun sticker against a cloudy sky over a lake

Social media

Who are we?

Selah Studios social post: the sun mark with “Follow along with us as we bring this vision to life!”

Selah Studios social post: “SELAH means to pause, reflect, & understand” followed by the studio’s mission statement

Selah Studios social post with a photograph of the founder and the words “Selah Studios was founded & established by Gabriella Mosby in 2025”

Decals

Scattered hand-drawn stars, hearts and spirals in pink, yellow and blue

“BE THE LOVE” repeated seven times in an italic serif, one line in cream, with SELAH STUDIOS beneath

Line drawing of two whales and starfish with small handwritten text along their bodies

Black-and-white arch decal with a crescent moon and stars over a hill: “If the stars were made to worship, so will I” and SELAH STUDIOS

Story post

Vertical story post: a sunset over the sea with the line “The Creator calls me His own”